By: Muhammad Zuhair
The AMD Radeon RX 7600 and the NVIDIA GeForce RTX 4060 GPUs have seen considerable price drops, suggesting that both brands might be having trouble selling their recently announced GPU family for budget gamers.
Lack of Consumer Interest Coupled With Unjustified Pricing Leads to Price Drop Below MSRP For NVIDIA GeForce RTX 4060 & AMD Radeon RX 7600
The well-known Spanish retailer Coolmod is now selling the NVIDIA GeForce RTX 4060 from Inno3D at €299.95 which is almost a 10% price drop from the initial €335 MSRP. This declining trend was also seen in Germany as well where Mindfactory is selling the Ventus 2X GeForce RTX 4060 for 6% less than MSRP.
The NVIDIA GeForce RTX 4060 release has been unable to attract interest from consumers mainly due to the generational gap along with the unjustified price. In our detailed review of the GeForce RTX 4060, we revealed that the performance gap from Ampere is 15-20% but this time, NVIDIA has decided to cut down the VRAM size which is why several consumers aren’t opting for the GPU.
Moreover, the AMD Radeon RX 7600 is a good alternative considered by buyers since it provides almost equal performance at a much less price. The only trade-off here is the exclusion of technologies such as DLSS 3 and much slower ray tracing performance. The Radeon RX 7600 has also witnessed a price reduction as Coolmod has listed it for €259.94, a 13% drop from MSRP. Meanwhile, Intel’s Arc lineup continues to be priced and positioned well against NVIDIA and AMD’s latest offerings.