By: Muhammad Zuhair
NVIDIA GeForce RTX 4060 Ti 8 GB GPU is currently facing a stock shortage across Chinese retailers, with several SKUs expected to go out of stock by August.
NVIDIA Partners Reportedly Running Out of GeForce RTX 4060 Ti GPUs As Stock Shortages Loom
The Chinese Board Channels Forums reports that the NVIDIA GeForce RTX 4060 Ti is quickly getting out of stock. However, this has nothing to do with the appeal of the card but rather, NVIDIA itself is supposedly creating an artificial shortage through lower production. Industry sources have cited that NVIDIA has imposed a supply control mainly because it believes that vigorous price cuts may lead to further damages to the company in the form of revenue.
NVIDIA and its partners have already been reported to offer price cuts in retail marketplaces outside of China. We have seen discounts on all cards including the GeForce RTX 4060 Ti 16 GB, GeForce RTX 4060 Ti 8 GB, and the RTX 4060 8 GB.
Currently, the NVIDIA GeForce RTX 4060 Ti GPU retails at an average price of 3299 RMB or $461 US on JD.com. This is higher than the GPU’s original 3199 RMB or $447 MSRP. The trend hasn’t been seen before in any of the GeForce RTX 40 series releases. We could say that this attempt only creates “shortage” hype in the market, ultimately leading to panic purchases from consumers waiting to acquire GPUs at lower prices.
The NVIDIA GeForce RTX 4060 GPU lineup has generally been unable to garner interest, mainly due to the disappointing price to performance gains. Even worse, the recently released GeForce RTX 4060 Ti 16 GB model costs $100 US more, and some custom variants retail close to the GeForce RTX 4070 while offering little to no gains over the 8 GB variant. You can argue that DLSS 3 & ray-tracing-intensive titles work great on Ada GPUs, but it looks like that still isn’t enough of a deal to lure in the core majority of gamers to upgrade to newer cards.